Portfolio

Medalla Ultra Light

There are low calorie beers, then there's Medalla Ultra Light.

I had the privilege of being involved in this project from the very beginning: from label design, focal group testing, brand positioning development, to the really fun part of coming up with brand personality and creative concept to relaunch Cervecera de Puerto Rico's low calorie beer.

The result: a multiplatform campaign that banks on a pretty universal insight: working out is hard.

That's why Medalla Ultra Light does all the effort for you.

Credits

Agency: DDB Latina Puerto Rico

Client: Cervecera de Puerto Rico

CEO: Edgardo Rivera

CCO: Enrique Renta

Creative Director: Leslie Robles

Senior Copywriter: Patricia Pérez Mejía

Art Directors: Ángel Rivera, Ariel Nurse

Account Director: Yarimar Deliz

Account Executive: Verónica Paola López