I don't know about other copywriters, but this one here loves the idea of coming up with a good old song. And that was precisely was this project was all about.
When Humana approached us and gave us the challenge of coming up with an upbeat song full of flavor to promote Medicare Plans, we set out to tell a story familiar to everyone: that of a loving grandpa who goes to his local bakery each day to grab his coffee.
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Based con El Gran Combo de Puerto Rico's classic Sin salsa no hay paraíso and composed in collaboration with the renowned Cucco Peña, our version of the song became the perfect way to tell Don Carmelo's story and let everyone know that Humana knows about benefits.
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Credits
Agency: DDB Latina Puerto Rico
Client: Humana
CEO: Edgardo Rivera
CCO: Enrique Renta
Creative Directors: Patricia Pérez, Diana Hernández
Senior Copywriter: Patricia Pérez
Senior Art Director: Diana Hernández
Account Director: Maria Cabán
Production: World Junkies
Director: Alejandro Pedrosa
Editor: Joe Cintrón
Sound Design: Carlos Rivera
Music by: Cucco Peña