Black Friday is usually the best day to get a good deal on a TV or an air fryer. If you live in Puerto Rico, it's also a great day to drink beer.
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Now a staple in the official brand's activation calendar, Medalla Light Beer Friday has become one of our audience's favorite events. By activating our brand in a period usually dominated by retail giants, Medalla Light has broken sales records and dominated conversations during the Black Friday period.
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Definitely my kind of Black Friday deal.
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Credits
Agency: DDB Latina Puerto Rico
CEO: Edgardo Rivera
CCO: Enrique Renta
Creative Director: Leslie Robles
Senior Copywriter: Patricia Pérez
Art Director: Hector Buscaglia
Producer: Ive Negrón
Account Director: Yarimar Deliz
Account Executive: Verónica López
Content Creator: José Méndez
Editors: Joe Cintrón, Ismael Rivera
Sound Design: Carlos Rivera
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