On September 2017, Hurricane María ravaged Puerto Rico as a Category 4 Storm.
​
Today, everyone on the Island still remembers the destruction and the painfully slow recuperation process. Even though I was personally left with no power and running water for seven months, this was probably one of the things I looked forward the most during those hard months: an uplifting project that aimed to bring everyone's hopes up.
​
Through this initiative, Medalla Light rescued fallen trees and turned them into musical instruments just in time for Puerto Rico's most festive season: the holidays. We partnered up with local artisans who crafted some of our most iconic instruments - panderos, the cuatro and bomba drums. These instruments were then trusted to local musicians Macabeo, who created an uplifting song to remind everyone that Puerto Rico's beat will always be heard.
​
Recognition
Cúspide 2018 | Digital | Branded Content & Entertainment | Plata
Cúspide 2018 | Imagen | Comunicación Corporativa | Plata
Cúspide 2018 | Promo & Activation | Programación/Conciertos | Plata
Cúspide 2018 | Radio | Craft | Uso de música | Bronce
​
Credits
Client: Cervecera de Puerto Rico
Agency: DDB Latina Puerto Rico
CEO: Edgardo Rivera
CCO: Enrique Renta
Creative Director: Leslie Robles
Senior Copywriter: Patricia Pérez
Senior Art Director: Diana Hernández
Producer: Ive Negrón
Account Director: Tangie Sobrino
Account Executive: Yarimar Deliz
Director: Joel Pérez
Music by: Macabeo
Editor: Joe Cintrón
Sound Design: Carlos Rivera
