Medalla Light x Alexis Díaz

Medalla Light x Alexis Díaz

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Medalla Light, Puerto Rico's national beer, ​represents culture. That's why we partnered up with Alexis Díaz, Puerto Rican artist and muralist who has been recognized internationally, to redefine cultural symbols and turn our cans into pieces of art. 

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With four limited edition designs, we found a way to celebrate everything about our Island's vibrant culture and to turn our beer into art you can drink. 

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Recognition

Cúspide Effectiveness 2020 | Mercadeo Nacional | Oro

Cúspide Effectiveness 2020 | Marketing Integrado | Oro y Gran Cúspide 

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Credits

Client: Cervecera de Puerto Rico

Agency: DDB Latina Puerto Rico

CEO: Edgardo Rivera

CCO: Enrique Renta

Creative Director: Leslie Robles

Senior Copywriter: Patricia Pérez

Producer: Ive Negrón

Account Director: Yarimar Deliz

Account Executive: Verónica López

Production: Zapatero Films