Margarita Day. A day where practically every Mexican restaurant engages their audience with margarita-related content asking their followers who much they love the tequila based drink or which is their favorite flavor. Nacho Libre Cantina Mexicana went a little further and decided to settle a long dispute: what's the right way to drink a margarita, salt on the rim or no salt?
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Our influencer strategy centered on making two of our most loyal fans leaders of each team: Team Salt and Team No Salt. The team with the most members would get the ultimate prize: margarita happy hour.
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The digital activation led to record-breaking number of margaritas sold per minute. Proving that a little competition never hurt anyone.
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Credits
Client: Nacho Libre Cantina Mexicana
Creative Director: Patricia Pérez
Art Director: Manuel Rivera
Media Strategist: Juan Muriel
Photographer / Video Editor: Alexa Alejandro