A vibrant way to honor the Day of the Dead's most meaningful symbols.
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The Day of the Dead is one of Mexico's most important dates. The festivities surrounding this day are full meaning and color. As a Mexican restaurant, Nacho Libre honors the date each year and in 2020, we partnered up with local flower studio Florece Estación to create beautiful floral crowns using one of Mexico's most iconic flowers, the cempasúchil.
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As part of our content, we featured educational pieces that gave our audience an insight into the meaning behind symbols like the orange flowers and long candles. Six loyal customers won the beautiful crowns in a giveaway dynamic that boosted our engagement and left everyone in a colorful mood.
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Credits
Client: Nacho Libre Cantina Mexicana
Creative Director: Patricia Pérez
Art Director: Manuel Rivera
Media Strategist: Juan Muriel
Photographer: Alexa Alejandro
Flowers by: Florece Estación
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