The gym buff who posts selfies from the gym mirror. The wannabe food blogger who posts a dozen angles of her egg benedicts. Your social media is probably full of all these people who were just our inspiration for T-Mobile's 600MHz campaign.
T-Mobile launched its 600MHz capabilities to significantly improve network coverage and capacity all over the Island. Months after its launch, however, people still didn't quite understand what 600 mega hertz meant.
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To translate our technical superiority into a tangible benefit, we addressed the only downside to our improved signal: oversharing.
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Credits
Client: T-Mobile Puerto Rico
Agency: DDB Latina Puerto Rico
CEO: Edgardo Rivera
CCO: Enrique Renta
Creative Director: Leslie Robles, Mario Salgado
Senior Copywriter: Patricia Pérez
Copywriter: Adriana Cruz
Art Director: Mario Salgado, Pedro León
Producer: Blanca Abreu
Account Director: Tangie Sobrino
Account Executive: Liana López
Director: Carlos Ruiz
Editor: Joe Cintrón
Sound Design: Carlos Rivera