i write for a living
If you asked my mom what I do for work, she'd probably say I "make commercials." Which is not untrue...
Hola, I'm Patricia. Bilingual creative copywriter. I think up ideas and write the words that make them stick, in English, in Spanish, for brands big and small. Beer, beauty, telecomm, federal government, and everything in between, I've written for it. (Still dreaming with an airline brand.)
Born and raised in Puerto Rico, my ideas like to travel as much as I do. My words can be read across federal campaigns all over the U.S., in Puerto Rican love brands, in web work scattered across Latin America... all from a small island in the Caribbean.
Currently available for remote freelance and contract work.
In you’re ever wondering,
PAPEME is just my name‘s
and last names’ first syllables, and it’s pronounced pah-peh-meh.
In you’re ever wondering,PAPEME is just my name‘sand last names’ first syllables, and it’s pronounced pah-peh-meh.
SKILLS
SKILLS
AD CONCEPTING
COPYWRITING
TRANSCREATION (ENG/ESP)
MULTICULTURAL POV
SENDING FUNNY TEAMS MESSAGES
Experience
copywriter & transcreator
YES& AGENCY
2024-present
Bilingual copywriter supporting concept development, transcreation, and messaging for federal campaigns. Projects include NFIP, U.S. Mint's Semiquincentennial Coin Program, St. Peter's University, and New Business pitches — across print, OOH, video, and digital.
creative consultant
FREELANCE
2022-present
Partnered with creative agencies to develop integrated campaigns for brands including Cervecera de Puerto Rico, Marshalls, TJ Maxx, Mazda, Uber Eats, Uber, Shell, Rimas Sports — across film, social, radio, print, OOH, digital, and experiential marketing.
acd | sr. copywriter | copywriter
DDB LATINA PUERTO RICO (NOW TBWA)
2017-2022
Led creative teams and award-winning campaigns for Medalla Light, T-Mobile, Planet Fitness, L'Oréal, Garnier, Maybelline, Humana, and others. Work recognized with El Ojo de Iberoamérica, Effie US (first win for Puerto Rico), and Cúspide. Helped DDB earn Best Local Agency (El Ojo 2021).
copywriter | intern
Y&R PUERTO RICO (NOW VML)
2014-2017
Joined as intern, promoted to copywriter within three months. Conceptualized campaigns for T-Mobile, DirecTV, KitKat, and Campbell's across TV, radio, print, OOH, and digital. Contributed to award-winning work and new business wins. Won Young Lions Puerto Rico 2015.
EXPERIENCE
Education
universidad de puerto rico
2011-2015
Advertising & Public Relations Major
Marketing Minor
universidad de palermo
2013
International Exchange Program